All of Maldives buzz about New7Wonders of Nature campaign

BY EAMONN FITZGERALD ON NOVEMBER 30, 2009 IN MALDIVES

The magnificent Maldives

Zurich/Switzerland — In this serene island country, famed for its white beaches and diverse underwater ecosystem, New7Wonders has captivated the population!

As part of the campaign to make the Maldives one of the Official New7Wonders of Nature, the Maldives Tourism Promotion Board conducted a survey in mid-November to determine the level of awareness and interest amongst the Maldivian people. An amazing 94.9% said that they are aware of the global election, and more than eight out of ten respondents said that they have voted for the Maldives.

“Seeing so many Maldivians express their pride at being one of the elite 28 Official New7Wonders of Nature Finalists is terrific. This national awareness will be a huge asset as people spread the word to family, friends and visitors, and it brings the country together. Such excitement at home is a perfect base for a successful global campaign,” notes Tia B. Viering, Head of Communications for New7Wonders.

Recently, another creative initiative that also called attention to the New7Wonders Finalist status was President Mohamed Nasheed’s underwater cabinet meeting, held in October to underscore the archipelago’s fragility.